Tuesday, October 4, 2011

About URBNLUX Artist Reza Feiz


Phase Design was founded in Los Angeles in 2000 by award winning self-taught designer Reza Feiz. Working within his philosophy of “strength in simplicity,” he uses solid woods, metal and fiberglass in luxurious finishes to realize his simple, yet dynamic furniture, lighting and tabletop designs. With all of Reza's creations, he seeks to balance delicate physicality and practical functionality. He has shown his work worldwide gaining international attention, and has been acquired by some of the most discriminating clients ranging from Kiehl's to Tom Ford. Reza has been featured in a long list of publications, starting with Surface Magazine where Reza was named a “tag team” member - one of a group of select young designers who represent the leading edge of discovery in design. Los Angeles Magazine named Feiz as one of the city's hottest designers in its July 2006 issue, Flaunt magazine dubbed Reza a ‘Style Pioneer’ and more recently Fabrik magazine named Reza as ‘LA designer who influences world design.’